Build Bars. Build Legacy.

Operator-to-operator coaching from a guy who built five of Seattle’s busiest bars without ever working behind one.

Free. After you enter your email, you go straight to the course on Skool.

See the programs

No guru. Just a builder.

Five bars. $30M+ in lifetime sales. Some of the busiest rooms in Seattle. James is a branding-obsessed operator, not a coach who read about it. Everything here is what he did, what worked, and what he’d skip.

Avoid the costly mistakes of opening your first bar.

Most first-time owners lose money on mistakes they could have seen coming. Work with me and I’ll help you avoid the ones most people make, so your first bar opens on solid ground.

Work with me

Three ways to work together

Start free in the community. Move up when you are ready for hands-on help.

Inner Circle

A weekly live room with James and operators building the same thing you are. Group Q&A, call recordings, and the full resource library.

$1,000 per month

Jump Start

Three months working directly with James, before you open or while you’re in the middle of the process. A monthly GSR call, direct email access, and help with whatever comes up along the way, from TI allowance negotiation to buildout and hiring.

$7,500 for 3 months

Launchpad

Twelve months of 1-on-1 coaching, start to finish: concept, site selection, lease negotiation, buildout, hiring, and opening day. 12 monthly GSR calls plus direct email access.

$20,000 flat, 12 months, capped

One bar at a time. One guest at a time.

Legacy gets built in the small moments. The people who work for you are team members, and the people who walk in are guests. The Launchpad lessons, worksheets, and community all teach that same operating culture.

The community is free. Come see how it works.

Lessons, worksheets, and other operators opening their own tavern, all inside Skool.

Join on Skool

Talk to James.

Questions about coaching or opening your own bar? Tell James where you are in the process and he will get back to you.

Prefer email? james@barbuildersacademy.com